Email & Text Outreach Copy

Planning on reaching out to friends and family via text or email asking them to make a gift on Tar Heal Tuesday? Here is some sample copy for both email and text message outreach. Feel free to either copy and paste these samples directly, or edit them to create your own spin on the message.

Sample Outreach Emails:

Example if you are trying to ask for gifts your specific area:

Hello!

Today is Tar Heal Tuesday, which is how UNC Health celebrates the international day of giving, Giving Tuesday.

[YOUR AREA] is going all in on this special day of giving to create a healthier future for all by raising funds to support [THE FUND YOU ARE HIGHLIGHTING & WHAT IT MAKES POSSIBLE].

Our goal is to raise [YOUR AREA’S FUNDRAISING GOAL] before midnight tonight! Will you play a role in helping make this impact? You can make your gift at [SHORT LINK TO YOUR AREA’S FUNDRAISING PAGE]

Your support makes a difference in the lives of so many. Don’t miss this chance to do good and feel good this Tar Heal Tuesday. Thank you for your support!

General Countdown Message

Tar Heal Tuesday is right around the corner. On this day, we come together and help UNC Health and the UNC School of Medicine create a healthier future!

At [UNC department title], we are going all in to show our support for a healthier North Carolina. We have a goal of [$ amount] to support [initiative title], because we care deeply about [purpose of initiative].

[UNC department title] is proud to support North Carolina healthcare each year through Tar Heal Tuesday. Generosity helps create a healthier future, and we are glad to come alongside others who make that future a reality. You can give now a [insert your short link].

Example if you just want to communicate about Tar Heal Tuesday in general:

Hello!

Have you ever heard of the international day of giving, Giving Tuesday?

Well, today UNC Health is celebrating with their own version of the day called Tar Heal Tuesday.

UNC Health is fundraising for a variety of initiatives across the system that all make a significant impact on the health of North Carolina and beyond.

Check out unchf.org/tht2022 and consider making a gift to an initiative (or more than one!) that fuels your passion. [IF YOU PLAN TO MAKE YOUR GIFT, CONSIDER SAYING WHAT AREA YOU ARE GIVING TO HERE.]

Our goal is to raise $200,000 before midnight tonight! Will you join us and go all in to create a healthier future for all? Thank you!

Sample text messages:

Example if you are trying to ask for gifts to a specific area:

Hi, did you know that today is Tar Heal Tuesday, UNC Health’s day of giving? Today, I am supporting [AREA YOU PLAN TO SUPPORT OR ARE FUNDRAISING FOR IF YOU HAVE YOUR OWN FUNDRAISING PAGE]. Will you join me? We are trying to raise [YOUR AREA’S FUNDRAISING GOAL] before midnight tonight! You can make your gift at [SHORT LINK TO YOUR AREA’S FUNDRAISING PAGE]. Thank you!

Example if you just want to communicate about Tar Heal Tuesday in general:

Hi! Did you know that today is Tar Heal Tuesday, UNC Health’s day of giving? Visit unchf.org/tht2022, browse the initiatives across UNC Health & make your gift to the one (or more!) that fuels your passion. We are trying to raise $200,000 before midnight tonight & we hope you will join us! Thank you!