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Check out when UNC Health Foundation will be sending communications around Tar Heal Tuesday, and view recommended days for advocates to post on social media.

Date Type of Communication Time
Monday, November 1
  • Save the Date Facebook ad begins running
  • Save the Date post to Facebook and Twitter
all day
Friday, November 12
  • Save the Date postcard drops
all day
Tuesday, November 16
  • Save the Date email to Faculty/Staff
9 a.m.
Monday, November 22
  • Save the Date post to IG

*THT Advocates: great day to update Facebook profile picture with the THT profile pic. Access profile pic here. Right click and save to download and use.

all day
Monday, November 29
  • Teaser social media post
  • Teaser email
  • UNC Health Foundation updates profile pictures and cover photos on social media channels

*THT Advocates: great day to post on social media telling your audience to save the date for tomorrow. Visit us here for sample copy.

7 a.m. (social posts and updates)

4 p.m. (email drops)

Tuesday, November 30
  • Kickoff email
  • Kickoff social post & ad
  • Mid-Day Update email
  • Evening Update email
  • Update social post (plus other social posts throughout the day)

*THT Advocates: post kickoff video to your social channels, email or text friends and family asking them to make gifts, make a gift yourself, etc. This is your day – HAVE FUN! Visit us here for sample copy.

12 a.m. (Kickoff ad begins running)

8 a.m. (Kickoff email)

1 p.m. (Mid-Day update communications)

5 p.m. (Evening Update communications)

Wednesday December 1 (or Thursday, December 2)
  • Thank you email (this may get pushed to Thursday depending upon whether or not we have totals finalized)
  • Thank you social post

*THT Advocates: post a thank you message if you’d like. Visit us here for sample copy.

whenever we are able to get accurate totals from the day

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