Communications Schedule

• Save the Date Facebook ad begins running
• Save the Date post to Facebook and Twitter

• Save the Date postcard drops

• Save the Date email to Faculty/Staff

• Save the Date post to IG

*THT Advocates: great day to update Facebook profile picture with the THT profile pic. Access profile pic here. Right click and save to download and use.

• Teaser social media post
• Teaser email
• UNC Health Foundation updates profile pictures and cover photos on social media channels

*THT Advocates: great day to post on social media telling your audience to save the date for tomorrow. Visit us here for sample copy.

4 p.m. (email drops)

• Kickoff email
• Kickoff social post & ad
• Mid-Day Update email
• Evening Update email
• Update social post (plus other social posts throughout the day)

*THT Advocates: post kickoff video to your social channels, email or text friends and family asking them to make gifts, make a gift yourself, etc. This is your day – HAVE FUN! Visit us here for sample copy.

8 a.m. (Kickoff email)

1 p.m. (Mid-Day update communications)

5 p.m. (Evening Update communications)

• Thank you email (this may get pushed to Thursday depending upon whether or not we have totals finalized)
• Thank you social post

*THT Advocates: post a thank you message if you’d like. Visit us here for sample copy.